Diwali is to the Indians what Christmas is to the Western World. A time of family reunions, lunches and gay times. In the last one decade, I have seen the magnitude of Diwali grow manifolds. It is practically celebrated by all castes and communities now. Celebrated in the same manner everywhere whether it is Bengal or Gujarat or Delhi. The manner implies exchange of gifts, courtesy visit or sending greetings, buying new clothes, jewelry, etc. and eating out.
For the businessmen, it’s a big season and with right kind of products they can make a fortune overnight. In India, we had five consecutive auspicious celebrations this year starting with Dhanteras on 28.10.2016, then Choti Diwali on 29th and Badi Diwali on 30th, followed by Goverdhan Puja on 31st and one extravagant festival of Bahi Dooj on 1.10.2016.